Ely MN and Iron Range Online Marketing

Online site marketing can provide an effective method of driving highly targeted visitors to your web site. I provide online marketing in Ely, MN, Babbit, MN and anywhere in the US and Canada.

In developing a marketing plan, I begin by identifying search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your webbsite.

Next, I'll explain how the initial webbsite design is critical in order to your site more search engine friendly, or if working with an existing site, how changes to your current site can improve your site's visibility. I'll explain how you can get noticed by potential customers in unpaid and paid search results, as well as on local sites and social media to grow your business online, and examine marketing options to detrmine which techniques work best for the time and resources you have available to you.

Pay per click advertising provides webbsite owners the opportunity to buy their way to better positions on search results pages. A properly managed pay per click campaign may help increase your traffic. I'll explain exactly pay per click advertising is, which search engines provide pay per click advertising, important considerations to keep in mind with pay per click, and what pay per click affiliate programs are and how they can work for you.

Email provides you the most direct line of communication for conversion to sales. Email marketing can help you reach them, building relationships, driving revenue, and delivering results for your business. An article published by the Harvard Business Review called "Why Email Marketing Is King," analyzes the effectiveness of email marketing as it compares to direct mail, the advantages of email marketing vs. direct mail,(low cost, measurability, and the choose-your-own-adventure path a recipient can take based on how they interact with the email and the content associated with it).

It also walks the reader through a brief case study on one company's experiment to compare the results from doing a combined direct mail and email campaign, a direct mail-only campaign, and an email-only campaign. I can help you design professional-looking emails, determine what email marketing service will work best for you, and help you avoid legal and other pitfalls.

Social media marketing is a form of internet marketing that seeks to achieve branding and marketing communication goals through the participation in various social media networks. I'll examine how and where you can use social sites such as Facebook, Twitter, Google+, LinkedIn, and YouTube to create brand awareness and a a positive brand association. I'll explain how to use a blog to create quality content and tap into consumers' passions.

Finally, I'll help you understand your site logs and their importance in analyzing your website marketing efforts. Your site's log files contain a wealth of information about the effectiveness of your Ibsite marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

What my clients say

"You do such a great job keeping us placing high on the search engines. I don't know how you do it, but thank you for doing such a good job. I appreciate what you do, but we also appreciate who you are." - Agimac River Outfitters